When was the last time you had a great experience as a customer...? Pretty sure you’d find it easier to remember a time where you were less than impressed, or worse still, completely dissatisfied. This is a customer experience, albeit not a good one.

If you’re anything like us, a great customer experience that leaves you feeling all warm and fuzzy really makes your day. You’re likely to tell your friends and family about it and ultimately this is the best referral that any business can receive - It’s free marketing!

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Nothing beats word of mouth and the recommendation of your peers.

In addition, you’re more likely to stay loyal to that business as honestly, why would you go anywhere else...? They’re fulfilling all your needs!

 

This is customer retention and It’s crucial to business success.

Retaining customers is far cheaper than trying to acquire new ones, and, how about all those free referrals I mentioned, brilliant right!

This is why customer experience is so important. Happy customers are loyal and tell everyone how great you are. They bring in new and repeat business without you even lifting a finger!