Video: Consumer behaviour changes & how to use Marketing & the Customer Journey to engage customers
I was delighted to join TechAgenda last Friday to host an interactive webinar sharing my findings on consumer behaviour changes as a result of coronavirus.
Here is the recording.
About the webinar
The landscape is constantly changing in both retail and hospitality – so what could customer behaviour look like moving forward and how could that inform how we use marketing and the customer journey to engage customers.
The webinar shares;
• How consumers felt and behaved prior to the coronavirus pandemic
• How they are currently feeling and behaving
• How they are likely to feel and behave when we ‘return to normal’
• Key changes in consumer behaviour as a result of the coronavirus
• What’s important to consumers right now
• How to use marketing and the customer journey to engage your customers (online & offline)
Duration: 45 minutes
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