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Video: How the largest pharmaceutical brand in Sweden adapted during the coronavirus pandemic

  • Writer: Emma-Louise Veitch
    Emma-Louise Veitch
  • Jul 1, 2020
  • 1 min read

Updated: Oct 18, 2021

Would you like to know how the largest pharmaceutical brand in Sweden pivoted online, adapted to meet the demands of their customers, and managed 5+ million customer visits during the coronavirus pandemic?


Take a look at my interview with Mikael Lenneryd, CMO at Apoteket AB, as part of eTail Europe’s virtual event ‘Responding to Covid-19 together’.


Please click here for a sneak peak or here for the full interview.

Sneak Peak:


 
 
 

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