Video: How the largest pharmaceutical brand in Sweden adapted during the coronavirus pandemic

Would you like to know how the largest pharmaceutical brand in Sweden pivoted online, adapted to meet the demands of their customers, and manged 5+ million customer visits during the coronavirus pandemic?

Take a look at my interview with Mikael Lenneryd, CMO at Apoteket AB, as part of eTail Europe’s virtual event ‘Responding to Covid-19 together’.

Please click here for a sneak peak or here for the full interview.

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Sneak Peak: